Schema Markup Generator (JSON-LD)
Generate JSON-LD structured data for Article, FAQ, Product, LocalBusiness, and HowTo schemas
Blog posts, news articles, and editorial content
Error: Headline is required
Warning: Author name is recommended for Article schema
Warning: Date published is recommended for Article schema
Warning: Publisher name is recommended for Article schema
Warning: Image URL is recommended for rich results
Fill in the form above to generate your schema markup...
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Why use Schema Markup Generator
- Five schema types from one tool -- Article, FAQPage, Product, LocalBusiness, and HowTo cover the majority of rich result opportunities.
- Real-time validation catches missing required fields and common mistakes before you deploy, preventing Google Search Console errors.
- Script-tag toggle wraps the output for direct HTML insertion, or leave it off if your framework injects it programmatically.
- Form-based input means you don't have to remember schema.org property names or JSON-LD nesting rules.
- Output is properly indented and copy-ready. No post-processing needed.
- Safe for generating schema that includes business addresses, pricing, or other sensitive details.
How it works
Select a schema type from the five supported formats: Article, FAQ Page, Product, Local Business, or HowTo. The tool presents a form tailored to that schema type with fields mapped directly to schema.org properties. As you fill in each field, the generator builds a JSON-LD object in real time, including only the properties you provide so the output stays clean. Required fields are validated on the fly with color-coded warnings for errors and recommendations. The finished JSON-LD is displayed in a formatted code block that you can copy with one click. An optional script tag wrapper adds the surrounding HTML so the output is ready to paste directly into your page's head section. All processing happens locally in your browser with no server communication.
About this tool
Rich results -- FAQ dropdowns, product cards with star ratings, local business panels, article carousels, how-to step viewers -- all require valid JSON-LD structured data in your page's <head>. Writing it by hand is tedious and error-prone. This tool generates it from a form. Five schema types are supported: Article (blog posts, news), FAQPage (question-answer pairs for expandable search dropdowns), Product (e-commerce with pricing, ratings, availability), LocalBusiness (address, hours, geo-coordinates for the local pack), and HowTo (step-by-step instructions for tutorial content). Real-time validation flags missing required fields, warns about recommended properties, and catches mistakes like providing a star rating without a review count. The output is properly indented JSON-LD that updates as you type. A script-tag toggle wraps it for direct HTML insertion. Copy in one click.
How to use Schema Markup Generator
- Choose a schema type. Select the schema type that matches your content from the tabs at the top: Article, FAQ Page, Product, Local Business, or HowTo.
- Fill in the form fields. Enter your content details in the form. Required fields are marked with an asterisk. The more fields you complete, the richer your structured data will be.
- Review validation warnings. Check the validation messages below the form. Red errors indicate required fields, while amber warnings suggest recommended properties that improve your rich result eligibility.
- Copy the generated JSON-LD. Click the Copy button to copy the formatted JSON-LD output. Toggle the script tag wrapper on if you want the output ready for direct HTML insertion.
- Paste into your page and test. Add the copied markup to your page's HTML head section. Then validate it using Google's Rich Results Test at search.google.com/test/rich-results to confirm eligibility.
Use cases
- Generate Article schema for a blog so posts are eligible for Top Stories and earn expanded listings with author and date info.
- A Shopify store needs Product schema with pricing and review data to trigger star ratings in Google Shopping results.
Frequently Asked Questions
JSON-LD (JavaScript Object Notation for Linked Data) is the structured data format that Google officially recommends. Unlike Microdata or RDFa, JSON-LD is added as a standalone script block in your page's HTML head, so it does not mix with your visible content. This separation makes JSON-LD easier to implement, maintain, and debug. Search engines parse the JSON-LD block to understand your page content and may display enhanced search results such as FAQ dropdowns, product cards, or local business panels.
This tool supports five commonly used schema types: Article (for blog posts and news), FAQPage (for question-and-answer content), Product (for e-commerce listings with pricing and reviews), LocalBusiness (for physical locations with address and hours), and HowTo (for step-by-step guides). These five types cover the majority of structured data use cases that trigger Google rich results.
Copy the generated JSON-LD output with the script tag wrapper enabled, then paste it into the head section of your HTML page. If you use a CMS like WordPress, you can add it via a custom HTML block in the page header, a plugin that accepts custom code, or your theme's header template. For React or Next.js sites, include it as a script element with type application/ld+json in your page component or layout.
No. Adding valid structured data makes your page eligible for rich results, but Google decides whether to display them based on factors like content quality, page authority, and search intent. However, pages with valid schema markup consistently earn rich results at higher rates than pages without it. Use Google's Rich Results Test tool to verify your markup is valid and eligible.
Yes. You can include multiple JSON-LD script blocks on a single page. For example, a product page could have both Product schema and FAQPage schema if it includes a frequently asked questions section. Each schema type should be in its own script block with its own @context declaration. Generate each type separately using this tool and paste them both into your page.
Yes. This schema markup generator is completely free, runs entirely in your browser, and requires no sign-up or account. Your form data is never sent to any server or stored anywhere, making it safe for generating schema that includes business addresses, product pricing, or other private details.
The built-in validator checks for required fields that would cause the schema to be invalid, such as a missing headline for Article schema or a missing product name. It also flags recommended fields that improve your chances of earning rich results, like image URLs and author information. Errors indicate the schema will not validate, while warnings indicate optional improvements.
Meta tags like title and description control how your page appears in standard search listings. Schema markup goes further by describing the meaning and structure of your content in a machine-readable format, enabling search engines to display rich results like star ratings, FAQ dropdowns, recipe cards, and event listings. Both are important for SEO, but they serve different purposes and complement each other.
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